All You Need to Know about the difference between Owned Earned and Paid Media




The marketing tactics done online varies over a wide range of activities. This can be classified into mainly three named Owned Media, Earned Media and Paid Media.

Owned Media is just the media that you have total control about. This generally will be the company website, company blog. However even though the Youtube channel, Facebook Page or Twitter Page or Google Plus Page is owned it is

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